They also changed how advertisers monetized it. Podcasts are sometimes referred to as a digitally disruptive format because they changed how consumers accessed content. Some podcasts are associated with websites to provide additional resources and community forums for fans. Many podcasts are free to download and listen to through Apple Podcasts. Mainstream media organizations, such as The New York Times, National Public Radio (NPR) and The Washington Post, have since adopted the format.Īpple iPhones come with a pre-installed podcast directory. Musicians and bloggers were early adopters of podcasts. Who uses the podcasting format?Ĭontent producers have increasingly turned to podcasts as an inexpensive and user-friendly distribution channel to reach a large audience. The cultural milieu supporting podcasting is sometimes referred to as the podosphere, in the same way the cultural environment of blogging is called the blogosphere. Some podcasters read from a script, while others improvise.

They may cover a range of subject areas, but an episode often focuses on one topic or story. There is no prescribed format, length or style for a podcast.

Podcasters often publish episodes on a regular schedule. Podcasts are typically available as a series of prerecorded talk-radio shows that users can download to their computers or mobile devices. In addition to RSS, podcasts may be hosted on or embedded in websites that enable the podcast to be streamed or downloaded. A podcast can easily be created from a digital audio file. These files may then be uploaded to streaming services, which users can listen to on their smartphones or digital music and multimedia players, like an iPod. Podcasting is the preparation and distribution of audio files using RSS feeds to the computers of subscribed users.

Ben Lutkevich, Technical Features Writer.

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