In the 1954 edition of La Carrera Panamericana, a Porsche 550 Spyder finished third with Hans Herrmann at the wheel. Not only does it capture the thrill of a race, but it also references the mileage that both brands have enjoyed, and continue to enjoy, with their respective Carreras. A far-away endurance race staged in Mexico, it would end up inspiring the name of Jack Heuer’s chronograph and the top-performing sports cars produced by Ferry and later his son, Butzi Porsche. Carrera, which is the Spanish word for ‘race’ but also for ‘career’, worked perfectly for Heuer and Porsche.

Both brands now come back with a watch that evokes the 1970s and celebrates the 50th anniversary of the car that has made the 911 a true racer… Meet the TAG Heuer Carrera x Porsche RS 2.7.īoth Jack Heuer and Ferry Porsche were fascinated by La Carrera Panamericana. There’s hardly a more natural connection than this, and it was first sealed in 2021, with a partnership between TAG Heuer and Porsche, resulting in the Carrera Porsche Edition. And the two pay tribute to an emblematic race of the 1950s, the Carrera Panamericana. On the other is the cult watch of TAG Heuer, the Carrera Chronograph. On one side is the legendary car of Porsche, the 911 Carrera. Indeed, the name has long been associated with two of the most prominent names of both the car and the watch industry. If there is one name that could best define the connection between cars and watches, it has to be Carrera.

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